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Archive for April, 2007


a4u Summer Event in Bristol

Got your pens out and mark your diaries, A4u will be having a networking event on Friday July 20th 2007. Hang out in the sunshine with your fellow affiliate marketers. No seminars, no presentations just networking and fun.


Affiliate Marketing Seminars

Affiliate Health Check are running a series of getting started in affiliate marketing seminars which are being held in London, Manchester & Glasgow in May focused on merchants.

  • Central London - Tuesday 15th May 2007
  • Central Manchester - Thursday 17th May 2007
  • Central Glasgow - Tuesday 22nd May 2007

This one day course is ideal for companies just starting with their affiliate programme, or those companies wondering whether affiliate marketing is the right addition to the marketing mix for them. It answers some of the following questions.

  • Affiliate Marketing - how does it work?
  • What can affiliate marketing do for me?
  • Who are affiliates?
  • Understanding Affiliate Terminology
  • Should I outsource to an agency?
  • Should I use an affiliate network or work in house?
  • How do I choose an affiliate network?
  • How do I set my commission / reward level?
  • How do I promote my affiliate programme?

The cost is £395 for the day and you can book online here.


Hotel for Birmingham Gambling Event

A4u have organised special rates for everyone attending the event, these apply on the 26th & 27th April only. Read more about the A4u Casino & Gambling Vertical here.

  • Single rooms - £64 B&B
  • Double/twin rooms (double occupancy) - £90 B&B
  • Double/twin rooms (single occupancy) - £80 B&B

Car parking at the hotel costs £3.50 for 24 hours.

The hotel is the Thistle Hotel, Edgbaston, call 0121 4559777 to book and quote “a4u”.

Hotel Location

The Thistle is located just off the M5 (junction 3) on the A456 (Hagley Road), next door to TGI Fridays. It takes around ten minutes in a taxi from Birmingham New Street Railway station.

The Thistle
225 Hagley Road
Edgbaston
Birmingham
B16 9RY


a4u Gambling Vertical Birmingham

As discussed previously there is an a4uEvents Gaming Vertical in Birmingham on April 27th. They have opened registration so book your place now, as they are limited. Costs are:

  • Affiliates - £25 + VAT
  • Merchants & Agencies £75 + VAT
  • Networks - £75 + VAT (strictly no sales staff)

Starting at 12.30pm there will be an interactive & educational afternoon with full of networking opportunities, in a relaxed and friendly environment at Aston Villa’s Villa Park Stadium. Further networking will be possible at the evening venue.

The Days Timeline:

  • 12pm Coach transfer from event hotel to the stadium
  • 12.30pm - 1.30pm Registration & General Networking
  • 1.30pm - 2.30pm Presentation from Michael Caselli
  • 2.30pm - 3.45pm Lunch
  • 3.45pm - 4.45pm Discussion panel with Q & A Panel
  • 4.45pm - 6pm General Networking
  • 6pm - Transfers back to hotel
  • Organised venue (TBC) for evening networking at a sponsored Casino

Featured Topics for Discussion:

  • Opportunities and trends in Gambling
  • The Gambling Commission Guidelines – what impact will they have when they come into full force in September?
  • Affect of the Manchester super casino development on online gambling interest?
  • Impact on the UK / EU gambling industry from the Unlawful Internet Gambling Enforcement Act

Free Amsterdam CAC ticket - for affiliates

CAC Amsterdam

You can become a sponsored affiliate and get entry to the Casino Affiliate Convention in Amsterdam (May 3rd-5th) by just requesting sponsorship at the CAC website. 80% of affiliates that attend Casino Affiliate Conventions are in fact sponsored and attend for free!

Sponsors and exhibitors will sponsor new affiliates in exchange for becoming an affiliate of theirs. If you want to become a sponsored affiliate, please do the following:

  1. Fill out the form on the CAC website
  2. Quote “affmeet” in the referred by box
  3. You will be contacted in advance of the event by an affiliate program
  4. Meet a representative of the affiliate program the evening before the event

There are no guarantees that you will be sponsored, as decisions to sponsor are made by the affiliate programmes, but you have to be in it to win it. The form is here.


Exhibition space at A4uExpo Conference

Early bird prices are available for the A4uExpo in London, take advantage before 20th April 2007. The standard stand package will cost you £2295 +VAT with one open side, or a corner stand costs £2595 + VAT. For just an extra £300 it is really worth getting that corner stand if you can. You’ll get six square metres of exhibition space. The price includes:

  • Two a4uexpo passes
  • Shell Scheme stand
  • Fascia name board on each open side
  • One electrical power point
  • Two spotlights
  • Listing in the a4uexpo conference programme
  • A link from a4uexpo website to your website prior to the event

Speak to Claire Hoyland on +44 (0)1179 723269 for availability and enquiries, quoting “Affmeet”.